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Bluefield, West Virginia is "West Virginia’s Christmas City"

Updated: Apr 23, 2021

The Bluefield Holiday of Lights introduces new Marketing Efforts

west virginia's christmas city with holiday of lights photo

Bluefield, WV – The City of Bluefield Department of Community and Economic Development (The CED) is announcing the expansion of marketing efforts for the Bluefield Holiday of Lights – starting with the launch of the new website: The Bluefield Holiday of Lights has seen an influx of visitors to the region due to being the only COVID-19 friendly Christmas attraction.

The new website provides visitors with information on hours, inclement weather updates, Holiday of Lights activities, and local shopping/dining experiences. Visitors are prompted to “Like” the Bluefield Holiday of Lights on Facebook to follow along the event page and share photos.

The Bluefield Holiday of Lights was featured on twice in “Bluefield Holiday Of Lights Is The Best Free Drive-Thru Event Of The Year In West Virginia” and “6 Drive-Thru Christmas Lights Displays In West Virginia The Whole Family Can Enjoy”. In addition, the Bluefield Holiday of Lights was also named to “10 West Virginia Towns That Feel Like You're In A Hallmark Christmas Movie” by The Bluefield Holiday of Lights has received 775+ new “Likes” on Facebook since the first article was published.

“The effort that goes into the Bluefield Holiday of Lights will always amaze me. Although our Nation, State, and City are facing unique challenges due to COVID-19, the City of Bluefield is so fortunate to have an event that draws us and our families “together” safely. The City of Bluefield is a resilient, close-knit community and we are elated to share the 24th year of this Christmas Tradition to visitors near and far,” mentioned Mayor Ron Martin.

City Manager Dane Rideout stated, “We are so thankful to the City Staff and our volunteers that put countless hours into ensuring this event is perfect in every way. The dedication to our community is evident and we are thankful to share our Bluefield with visitors. We ask that while people are here enjoying the lights, they see what else our City has to offer: the animated tree downtown, our local flavor, and unique shopping experiences wait for you in Bluefield, WV.

“The Department of Community and Economic Development is ecstatic about the results of the new marketing efforts for the Bluefield Holiday of Lights. We are overjoyed with all the comments and messages from folks visiting the lights for the first time who mention they are captivated by the beauty of Bluefield. I would especially like to thank our Business Operations & Marketing Coordinator Savannah Carabin and Administrative Assistant Faith Blackwell for their hard work and dedication on the new website and marketing of Christmas in #MyBluefield,” shared CED Director Jim Spencer.

For questions regarding this press release, please contact Savannah Carabin at or call (304) 327-2401 ext. 2408. For all other inquiries regarding the Holiday of Lights, please contact the City Ambassador, Marie Blackwell, at or (304) 327-2401 x 2415.


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